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Branden Stanley

Hello, I'm Branden Stanley, Internet Marketing Director at JKR Ads & Chief Marketing Officer at Santa Barbara Marketing.


Branden Stanley is the Internet Marketing Dorector at JKR Ads & Chief Marketing Officer at Santa Barbara Marketing, a PPC marketing Agency.  Branden is responsible for implementing marketing strategies for numerous  marketing campaigns primarily in the automotive advertising industry.

Branden Stanley's Background

Branden Stanley's Experience

SEM Manager at Asbestos & Mesothelioma Awareness Center

October 2011

Generated leads thru a variety of online marketing channels including paid search (Google AdWords, Microsoft & Yahoo AdCenter), Re-Marketing campaigns & Social Media ( FaceBook, Twitter & YouTube)

Marketing Guru at My Real Estate Tools

December 2010 - March 2012

Generated Real Estate leads & ecommerce sales thru a variety of websites. Primarily used PPC to generate web traffic, while improving SEO rankings.

Marketing Manager at Perfect Skin

March 2010 - December 2010

Perfect Skin is a recently launched skin care continuity program with several health & beauty up sells, endorsed by the Kardashian's Pioneered company's entry into E-commerce with www.PerfectSkinNow.com Manage & Optimize Google Ad Words, Yahoo & Bing Paid Search accounts Banner ads Euro, Google & Yahoo Content Network Created Email marketing program

Marketing Director at NATIONAL SALES GROUP

August 2007 - January 2010

National Sales Group is an online recruiting and employment service, allowing employers and recruiters to post jobs and search a resume database. Within 3 months increased response rate & call volume by 35% to maximum sales floor call capacity, without increasing marketing budget. Pioneered company's entry into E-commerce by spearheading development of entirely new and more user-friendly website focused on generating internet sales & creating inbound telephone leads. Created DRTV Short Form commercials used to generate inbound telephone leads. (30 & 60 second)

Marketing Manager at VERTRUE - BARGAIN NETWORK

March 2006 - August 2007

Vertrue is the premier Direct Response marketer of Affinity and Loyalty membership programs with revenue of $800 MM offering credit protection services, foreclosure home sales, healthcare discounts, and shopping programs to more than 18 million consumers in the U.S., Canada and abroad. Successfully executed $15 MM annual media spend to generate 5.4 MM inbound sales leads, resulting in $62 MM annual revenue. Optimized media mix, budget & buying strategy to generate 100,000/weekly inbound sales leads in a consistent call flow, while averaging $3/lead. Advised software engineers in developing media tracking system to optimize media channels, forecast call volumes/budget more accurately, while increasing both quality & quantity of leads. Hired, trained, and managed a team of 12 Media Buyers. Formed Key Partnerships, managed "Premier Accounts", & persuasively negotiated contracts. Defined, structured and launched "Test Campaigns" for new product launches.

Sr List Manager at Martin Worldwide

September 2003 - March 2006

Martin Worldwide is a leading provider of B2C & B2B Database Information, Email List Management and Direct Mail services. Executed marketing strategies for hundreds of companies within the retail, financial, real estate, education, and healthcare sectors based on target market demographics, financial information, previous buying habits, and lifestyle indicators.

Internet Marketing Manager at VERTRUE - BARGAIN NETWORK

November 2000 - August 2003

2003 Vertrue is the premier Direct Response marketer of Affinity and Loyalty membership programs with revenue of $800 MM offering credit protection services, foreclosure home sales, healthcare discounts, and shopping programs to more than 18 million consumers in the U.S., Canada and abroad. Created highly optimized online strategy, including natural search (SEO), paid search (PPC), and affiliate networks based on website analytics, resulting in 40% increase in unique visitors. (Bargian.com) Primary contact to multiple agencies and 3rd party vendors relating to graphic design & functionality. Refined workflow process for email marketing platform, new member management system, customer retention strategy, proposed new avenues & technologies to optimize lead generation & sales.

Financial Advisor at PRUDENTIAL SECURITIES

September 1998 - October 2000

brokerage, asset management, financial advisory, and investment banking services throughout North America, Europe and Asia; has since been purchased by Wachovia Financial. Proactively developed and maintained financial relationships with high net worth individuals and corporate clients through personal networks and diligent cold-calling, resulting in over $9,000,000 in new assets. Tailored financial solutions based on client's goals, sensitivity to risk, and time horizon; while identifying cross-selling opportunities across Prudential's entire product platform.

Sales Manager at VERTRUE - BARGAIN NETWORK

July 1997 - November 1998

Motivational Leader for 275 Sales Representatives including design and implementation of sales training programs, set individual and team performance goals, tracked progress, & administered reviews. Designed an incentive program further motivating the sales team; increasing revenue by 18%.

Branden Stanley's Education

University of California, Santa Barbara

1994 – 1997

B.A.

Concentration: Business Economics

Activities: Sigma Alpha Espilon


Branden Stanley's Interests & Activities

Internet Marketing, Google AdWords, Microsoft/Yahoo AdCenter, Marin Software, Mongoose Metrics, SEOMoz, Search Engine Land, Golf & Texas Holdem

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